Originally from the Daily Beast
Courtesy: The Daily Beast
Few in black Hollywood would have suggested or predicted Jennifer Hudson’s 2010 decision to use her full-figured frame, powerful voice, and sweet-faced charm to pitch the not-so-novel idea of weight loss. But Hudson had her own thoughts on how to pave and maintain a path to fame and fortune.
Although Hudson isn’t the first woman of color to star in weight-loss ads—Queen Latifah kicked off the trend on Weight Watchers several years ago—Hudson has perfected the art. And she may have singlehandedly provided a new and highly lucrative blueprint for others yearning to earn top dollar and gain maximum exposure while reigniting a waning fan base. Weight-loss companies often pay seven figures to have major names promote their products.
Now Mariah Carey and Janet Jackson have joined the bunch. Read the rest of this article here
Are these ads inspiring to you?
3 comments
Jamila says:
Jan 5, 2012
I was (and still am) considered to be slim, so I don’t need any encouragement to lose weight. However, considering that 70 percent of black women are overweight and 40 percent of black women are considered obese, I hope that these ads are inspiring at least a few black women to take weight loss more seriously. I can’t be mad at the weightloss companies for targeting black women either because we have moey and we look like a viable market for these products.
Tracee Budden says:
Oct 9, 2012
When it comes to weight loss, there are so many methods and supplements for it but i always like to reduce weight the natural way. “;.,.
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Herman Felps says:
Nov 20, 2012
Queen Latifah is a great comedian. I always watch all of her movies. ..
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