By: The Buyologist

Despite the near freezing temperatures on the east coast, I can’t help but feel the familiar stirring inside (and outside) that means spring is on its way! I am so looking forward to warmer weather and longer days.  The fact that the sun sets at a respectable time of 5:30pm means one thing…winter is on its way out. I, for one could not be more grateful, if for no other reason than spring fashion.

The perfect way to welcome spring is via one of the more easily accessible trends that seem to be on the rise and should crest right about the first frost. It is the Print trend and…yes that’s with a capital “P”. The trend has had an enormous presence in the spring ready to wear collections. This new incarnation of prints is amazing because of the variety found and also because it refers back to the psychedelic ‘60’s…..these are not your grandmother’s florals. That is…unless your grandma was a flower-child 40 years ahead of her time!

Many designers were print heavy in the past few seasons, none as prolific as Basso and Brooke. Bruno Basso and Christopher Brooke of Basso and Brooke know how to show a good print or two….or thirty! Their whole spring 2010 collection was chock full of prints. For years their collections have exhibited this trend culminating in the spring 2010 collection…and of course it was lovely and amazing. Every piece was nothing short of “print perfection”!

Basso and Brook Spring 2010 RTW style.com

Basso and Brook Spring 2010 RTW style.com

Basso and Brooke Spring 2010

Basso and Brooke Spring 2010

Other designers also demonstrated their love of prints on the spring runways such as Balenciaga, Givenchy, BCBG Max Azria and Alexander McQueen among others. The spring collections show prints that are graphic, stoutly geometric and in some cases intensely floral. While some are abstract animal prints, others are digitized and/or tribal in their inspiration.

Balenciaga Spring 2010 RTW style.com

Balenciaga Spring 2010 RTW style.com

Givenchy Spring 2010 RTW style.com

Givenchy Spring 2010 RTW style.com

BCBG Max Azria Spring 2010 RTW style.com

BCBG Max Azria Spring 2010 RTW style.com

Alexander McQueen Spring 2010 RTW style.com

Alexander McQueen Spring 2010 RTW style.com

All of these prints are versatile and can be paired with any of the other spring trends for a unique and individualized look. Here’s how you can incorporate the trend in your spring wardrobe!

Asos.com Flower Tulip Silk Dress $54.39

Asos.com Flower Tulip Silk Dress $54.39

Realiy Studio Print Dress farfetch.com $211

Reality Studio Print Dress farfetch.com $211

Rachel Roy Splatter Print Trench Macy's.Com $169

Rachel Roy Splatter Print Trench Macy's.Com $169

Top Shop Floral Leggings  topshop.com $40

Top Shop Floral Leggings topshop.com $40

Multi Techno Tribal Ladder Print Dress Oasis.com $71.00

Multi Techno Tribal Ladder Print Dress Oasis.com $71.00

The Buyologist Sarah Davis is a fashion designer living in NYC.

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